https://www.strategic-narrative.com/blogs daily 0.75 2026-06-29 https://www.strategic-narrative.com/blogs/i-felt-like-a-bit-of-a-twit monthly 0.5 2026-06-29 https://www.strategic-narrative.com/blogs/why-clarity-not-code-is-the-key-to-ai-success monthly 0.5 2026-06-29 https://www.strategic-narrative.com/blogs/when-everything-constantly-changes-what-stays-the-same monthly 0.5 2026-02-17 https://www.strategic-narrative.com/blogs/does-a-company-have-a-soul-and-how-do-you-avoid-ai-destroying-it monthly 0.5 2025-08-05 https://www.strategic-narrative.com/blogs/choose-trust-launched-and-on-sale-everywhere monthly 0.5 2025-06-25 https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/987ea49e-6593-42fa-a298-4700f00cd753/Choose+Trust+on+sale+in+Mumbai Insights and thinking - ‘Choose Trust’: launched and on sale everywhere - Make it stand out On sale in Mumbai, India https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/a8307286-36ac-4399-910b-50e7eb7dc62a/On+sale+in+Surabaya%2C+Indonesia Insights and thinking - ‘Choose Trust’: launched and on sale everywhere - Make it stand out On sale in Sorabaya, Indonesia https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/3c8afbb7-177f-43b0-b989-de858934e1fb/Screenshot+2025-06-25+at+18.10.11.png Insights and thinking - ‘Choose Trust’: launched and on sale everywhere - Make it stand out At the launch https://www.strategic-narrative.com/blogs/the-end-of-transformation-in-3-minutes-the-reinvention-summit monthly 0.5 2025-06-19 https://www.strategic-narrative.com/blogs/three-big-ideas-in-our-new-book-on-trust monthly 0.5 2024-12-19 https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/8f3ea03b-2316-4bc4-bac8-749ca3b072ab/Choose+Trust+-+John+Philpin+Quote+-+e-card.png Insights and thinking - Three big ideas in our new book on trust - Make it stand out The foundation of the book is the Trust Triangle, which sets out the three dimensions of trust. These define what trust is - and set out the areas where you can actively design high trust relationships with clients, colleagues and partners. In the three videos below I explain each of the three dimensions - the three C’s: Clarity, Character and Capability. They form the basis of keynotes, consultancy and trainings I can deliver for you to help you and your team build high trust relationships with those that matter. https://www.strategic-narrative.com/blogs/bmtl1pjctbjvolpdv93b49u2shalio monthly 0.5 2024-09-27 https://www.strategic-narrative.com/blogs/video-how-to-strengthen-your-strategic-client-relationships-for-growth-in-2025 monthly 0.5 2024-10-07 https://www.strategic-narrative.com/blogs/harris-v-trump-which-is-the-trusted-leader monthly 0.5 2024-11-06 https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/d4b969c9-6a7b-473d-80f4-47c2a0d52837/Screenshot+2024-07-24+at+17.01.57.png Insights and thinking - Harris v Trump: which is the trusted leader? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.strategic-narrative.com/blogs/sharpen-your-propositions-heres-how monthly 0.5 2024-07-03 https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/f12defc6-6caf-4c44-9a82-62325d7755ec/net+fishing.jpg Insights and thinking - 3 questions that will create sharper value propositions - Make it stand out Simply casting a net into the market is too broad an approach https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/237eaa32-cdf4-4612-98a8-d8f1e56a4c39/spear+fishing.jpg Insights and thinking - 3 questions that will create sharper value propositions - Make it stand out Dive down and spear the big fish https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/c2611bfd-451a-49a7-8393-109796a6bf68/Dublin-FR-Epic-3.jpg Insights and thinking - 3 questions that will create sharper value propositions - Make it stand out Lawyers and accountants from all over the world enjoying selling! https://www.strategic-narrative.com/blogs/no-trust-leadership-how-not-to-launch-anything monthly 0.5 2024-11-06 https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/eef0d2b3-09e0-4e17-b8ed-3df399810d56/rishi+pic.png Insights and thinking - No-trust leadership: how not to launch anything - Make it stand out BBC, 23rd May https://www.strategic-narrative.com/blogs/be-a-trusted-buyer-become-a-trusted-partner-to-your-suppliers monthly 0.5 2024-01-15 https://www.strategic-narrative.com/blogs/becoming-a-trusted-partner-how-and-why monthly 0.5 2024-01-03 https://www.strategic-narrative.com/blogs/your-clients-choose-in-the-same-way-you-do monthly 0.5 2023-12-18 https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/c09a7274-ea50-4ba0-a752-ae7cd57d0537/Screenshot+2023-12-18+at+20.28.09.png Insights and thinking - Your clients choose in the same way you do - This picture shows me as a very young TV reporter. I had a lot more hair https://www.strategic-narrative.com/blogs/book-excerpt-how-lack-of-trust-destroys-value-but-why-it-is-so-common monthly 0.5 2023-12-11 https://www.strategic-narrative.com/blogs/why-you-should-always-be-the-buyer-and-how-a-strong-story-makes-that-possible monthly 0.5 2023-12-06 https://www.strategic-narrative.com/blogs/what-has-a-russian-doll-got-to-do-with-strategic-clarity monthly 0.5 2023-11-23 https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/1700760209050-A9KHNWE82T95E9CYRGEF/Russian%2Bdoll.jpg Insights and thinking - What has a Russian doll got to do with strategic clarity? - Make it stand out Why is there a Russian doll in this article? Read on… https://www.strategic-narrative.com/blogs/ismail-amla-tells-me-his-story monthly 0.5 2023-11-21 https://www.strategic-narrative.com/blogs/do-you-really-want-to-be-a-trusted-advisor monthly 0.5 2023-11-22 https://www.strategic-narrative.com/blogs/how-to-work-with-the-biggest-clients-762mf-bxrb5 monthly 0.5 2023-07-21 https://www.strategic-narrative.com/blogs/how-to-work-with-the-biggest-clients-762mf monthly 0.5 2023-07-21 https://www.strategic-narrative.com/blogs/how-to-work-with-the-biggest-clients monthly 0.5 2023-07-10 https://www.strategic-narrative.com/blogs/the-selling-show-podcast monthly 0.5 2023-03-21 https://www.strategic-narrative.com/blogs/a-group-ceo-shares-his-story monthly 0.5 2023-03-20 https://www.strategic-narrative.com/blogs/the-trusted-advisor-22-years-later monthly 0.5 2023-02-28 https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/36a247d2-856c-4d66-879d-c7e7b069fc35/IMG_4123.jpg Insights and thinking - ‘The Trusted Advisor’, 22 years later… - Make it stand out In the latest edition of the podcast I present with Kevin Vaughan-Smith, we’re delighted to speak with one of the authors, Charlie Green, reflecting both on the definition of trust within the book and how this has developed over the past 22 years. Charlie says demonstrating trust is being ‘long term selfish’, and he shares his thoughts on such issues as… What is trust now? What stops people acting in a trustworthy way? What does a high trust relationship look like? And he talks about the power of truth – a simple idea, but very powerful. Charlie quotes from his own experience as well as sharing his thinking on trust with us. Our new podcast series, Choose Trust, will feature leaders and thinkers who set out why trust is the way to do business, how to build trust and the value this can create. It’s part if the research for our new book of the same name, published by Economist Books and out next year. https://www.strategic-narrative.com/blogs/why-trust-wins monthly 0.5 2023-02-10 https://www.strategic-narrative.com/blogs/accountants-and-lawyers-need-to-fix-the-roof monthly 0.5 2023-01-04 https://www.strategic-narrative.com/blogs/lessons-for-leaders-from-the-roman-colosseum monthly 0.5 2023-01-05 https://www.strategic-narrative.com/blogs/the-strategic-narrative-workshop monthly 0.5 2023-01-06 https://www.strategic-narrative.com/blogs/how-to-differentiate-in-a-crowded-marketplace monthly 0.5 2023-01-04 https://www.strategic-narrative.com/blogs/narrativeofchange monthly 0.5 2023-01-04 https://www.strategic-narrative.com/blogs/a-reflection-on-clarity monthly 0.5 2023-01-04 https://www.strategic-narrative.com/blogs/its-the-end-of-2023-a-tv-reporter-is-at-your-door monthly 0.5 2023-01-04 https://www.strategic-narrative.com/blogs/strategic-accounts monthly 0.5 2022-12-21 https://www.strategic-narrative.com/blogs/leadership-narrative monthly 0.5 2022-12-21 https://www.strategic-narrative.com/blogs/what-is-your-statue-of-liberty monthly 0.5 2023-01-04 https://www.strategic-narrative.com/blogs/tag/sales+for+accountants monthly 0.5 https://www.strategic-narrative.com/blogs/tag/professionals monthly 0.5 https://www.strategic-narrative.com/blogs/tag/leadership monthly 0.5 https://www.strategic-narrative.com/blogs/tag/Lawyers monthly 0.5 https://www.strategic-narrative.com/blogs/tag/professional+firms monthly 0.5 https://www.strategic-narrative.com/blogs/tag/sales+for+lawyers monthly 0.5 https://www.strategic-narrative.com/blogs/tag/key+account monthly 0.5 https://www.strategic-narrative.com/blogs/tag/sales monthly 0.5 https://www.strategic-narrative.com/blogs/tag/accountants monthly 0.5 https://www.strategic-narrative.com/contact daily 0.75 2022-09-21 https://images.squarespace-cdn.com/content/v1/624b3c6d42478d55293db95f/1649097842207-TDSBOC47MBJXEHPQUYD9/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.strategic-narrative.com/contact-1 daily 0.75 2026-06-21 https://images.squarespace-cdn.com/content/v1/624b3c6d42478d55293db95f/1649097842207-TDSBOC47MBJXEHPQUYD9/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.strategic-narrative.com/about daily 0.75 2026-06-21 https://images.squarespace-cdn.com/content/v1/624b3c6d42478d55293db95f/1649097848077-YKI84NQP4KZ4HW6Y3CHB/MHeiderich_ReflexionenZwei-05-copy.jpg About https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/9b45b9ae-049b-4eb7-ab5d-69f9e65bd7b1/The+Selling+Show+Podcast+Header+Maister%5B12%5D.png https://video.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/5d700f37-c6ff-44d5-b814-be40831fbdfd/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/5d700f37-c6ff-44d5-b814-be40831fbdfd/thumbnail About Thinking of working with Stuart? Watch this short video to get a quick intro. https://www.strategic-narrative.com/trusted-partner daily 0.75 2026-07-08 https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/14557d19-0c05-4349-a29c-f088ee885ba1/image-asset.jpg https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/1702315228867-DTPKLQ6D83PCYUHH5GN6/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/1702315757149-PG0H8DHIA4O0UR8B0SHL/image-asset.jpeg https://video.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/5988ccb4-91c2-492f-9587-56e80466f8d9/playlist.m3u8 https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/ada14b08-56fd-46c0-ae21-47952eb2c5f1/Screenshot+2023-12-15+at+17.47.45.png The Trusted Partner Programme Welcome to The Trusted Partner Programme https://www.strategic-narrative.com/transformative-coaching daily 0.75 2026-06-02 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https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/759930b1-a03d-47dd-8731-4ddd07464bbf/stu+in+action.jpg https://www.strategic-narrative.com/coaching-mentoring daily 0.75 2026-07-10 https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/1672843672130-DJND8Y97V41KX7E4M3N7/SM+in+action.png https://www.strategic-narrative.com/facilitation daily 0.75 2026-07-07 https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/e245cd8d-e112-440b-821b-ba94b32d0eb6/391133o_1cr588g6g46s1ti0e0o1vuq1tu923.jpg https://www.strategic-narrative.com/keynote-speaker daily 0.75 2026-07-08 https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/904b6abf-5721-4426-8bea-a9b119991609/Good+wide+shot+stage.jpg https://video.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/347bcb99-9846-45ed-90f5-cb91b1c2a625/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/347bcb99-9846-45ed-90f5-cb91b1c2a625/thumbnail Keynote Speaker UK-based keynote speaker delivering talks on leadership storytelling, organisational change and future-of-work communication. https://www.strategic-narrative.com/store daily 0.75 2026-06-10 https://www.strategic-narrative.com/work-1 daily 1.0 2026-07-10 https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/0ab2e348-9986-49fb-990f-0b8a7f65e8c3/1516323496279.jpeg Home page https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/21754738-7081-429b-b637-86fa0991449f/1613996883633.jpeg Home page https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/6bf061b7-e9ee-442b-9e0d-83a9e8642a38/1516584613051.jpeg Home page https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/de982111-7e43-4e51-b53a-e917501966a2/1517681452476.jpeg Home page https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/c53d6f82-3324-443c-a96e-4d779c4433e9/1682454829905-2.jpeg Home page https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/f2e6de75-5e04-4b10-9f84-e24bc88609d1/1516576519778.jpeg Home page https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/8f3ea03b-2316-4bc4-bac8-749ca3b072ab/Choose+Trust+-+John+Philpin+Quote+-+e-card.png https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/f9ae37c0-91bc-49bf-8792-5aa8da7f1ee5/Darkened+Vision.jpg Home page - It’s a time of continual reinvention. Change, challengers and choice. And in that environment, the firms that stand out are the ones with a story worth believing. Without a clear narrative, your expertise makes you the same as everyone else. A sharp strategic narrative gives your leadership team a single, believable story — one that wins better clients, retains the ones you have, and gets everyone pointing in the same direction. https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/759930b1-a03d-47dd-8731-4ddd07464bbf/stu+in+action.jpg Home page - Strategic Narrative You have many stories but only one Strategic Narrative. This is the overarching vision which captures in a few short phrases who are your target customers, why they should care and choose you, why you do what you do and how you do it that makes you special, different or just great. https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/1672843672130-DJND8Y97V41KX7E4M3N7/SM+in+action.png Home page - Coaching and Mentoring The enemy of effectiveness is to be unclear. Leadership coaching is about helping people think more clearly, communicate more effectively and lead with greater confidence. https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/47c7f2a5-2316-4976-902d-c025d337e854/Good+wide+shot+stage.jpg Home page - Keynote Speaker As a leadership keynote speaker and corporate keynote speaker, I combine the instincts of a journalist with real commercial experience. My sessions are high energy, interactive and commercially grounded. I challenge audiences to think differently about leadership, trust, storytelling and client relationships in a way that feels practical rather than theoretical. https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/e245cd8d-e112-440b-821b-ba94b32d0eb6/391133o_1cr588g6g46s1ti0e0o1vuq1tu923.jpg Home page - Facilitation You’re planning a critical workshop, a major conference or a client event. The person facilitating it will have a major impact on whether the session creates real clarity, energy and decisions - or simply becomes another conversation. My focus is always the same: clarity leading to decisions. https://images.squarespace-cdn.com/content/v1/632b779d3b584d2227be23bb/0f7a0ef5-0ab7-40c3-99b4-611c4bcdc2d7/091024%2B%284%29.jpg Home page - Let’s Work Together I am always looking for new opportunities and am comfortable working internationally. Please get in touch, and we will get back to you to have an open conversation to explore what you need and whether we should work together. Whether you need a consultant to help sharpen your strategic narrative, strengthen your corporate narrative or improve leadership communication, the starting point is always clarity and trust.