‘Choose Trust’: launched and on sale everywhere

It’s really exciting to see that those passing through Changi Airport in Singapore can buy our book. Or those in Sorabaya, Indonesia can flick through it as well.

Since we launched ‘Choose Trust’ in January, I’ve been sent pictures of the book on sale around the world - a benefit of being published by Economist Books with their global reach.

On sale in Mumbai, India

All of this came together at the launch party for the book, kindly hosted by Dragonfish UK. It’s a serious book, on a hard-edged subject, but it did not feel like that.

A book is a chance to distil years of ideas and learnings into a package that can be easily consumed and understood.

Lots of other substances which were distilled were also consumed that night, and I’m grateful to clients and friends who came along!

On sale in Sorabaya, Indonesia

At the launch