If you are planning an offsite, conference or training programme, here are two ideas about sessions for your event. And a summary of why this matters.

On a hot summer’s day in the City of London I shared my thoughts on the answer to two critical questions professional firms are asking themselves: why choose us? And why stay with us? This applies to clients or recruits. And the video lasts less than 2 minutes.

How an AI scam exploited my ego, and quite nearly my wallet too. In a world where AI is the new normal, what is left to protect us?

95% of AI projects fail to deliver value — not because of bad code, but a lack of clarity. Discover how aligning AI with your strategic narrative builds trust and unlocks real growth.

We’re all bombarded with how much everything now changes constantly. But what, if anything, stays the same?

That’s what this article considers: the things that should be the golden thread between now and next.

AI could either empower human relationships or destroy them. They are the elements of what you might call the company’s soul - the driving essence of the organisation that is intangible but critical. So how to introduce AI in a way that does not damage this intangible asset?

If you happen to be in Surabaya, Indonesia you can pop into the local bookstore and buy our book ‘Choose Trust’. Or in Mumbai or Changi airports.

It’s a privilege to know the book is on sale globally, and I was excited and delighted to have clients and friends celebrate this fact in central London.

Transformation. It’s over. That was one of the key messages at the brilliant Reinvention Summit in Dublin this year. Here’s my 3 minute explanation of why.

People choose to work with those they trust. And trust is based on three key dimensions. They’re the basis of our new book, Choose Trust, and in this post I set out the three dimensions of trust in short videos.

My article on why lawyers need to aim higher than being a trusted advisor was published this week by Law360, a prestigious US publication.

Here's the text of the article.

2025 is the year to really grow strategic clients and do more for them. The key is to move from transactional relationships to being high trust partners.

This 3 minute video sets out some thinking about how to do that.

Who do you trust more: Harris or Trump? For many American voters this is a no-brainer - both ways. But the who’ll decide the election will need to be convinced. Here’s an analysis of what’s involved.

The way to create high value propositions is to move from net fishing to spear fishing in the marketplace. Here are three questions that will help you sharpen your spear and create a powerful sales story.

The launch of the UK general election campaign was a disaster. It’s emerged that this was the tip of the iceberg, and the reasons provide valuable lessons for all leaders.

A buyer who builds trust with their suppliers will find they can do much more together. The key is to adopt Trusted Partner mindset. This follows the earlier blog which focused on why and how those selling should seek this status with their clients. It’s a two way street.

Here is a short paper for law and accountant firms setting out why and how to become a Trusted Partner to your most important clients.

As a young TV reporter I sold my professional services, just like you may do. Editors had choice, just like your clients. So how did they decide who to choose? That’s what this article considers.

This is the first chapter of our book ‘Choose Trust’, to be published by Economist Books. It sets out how distrust reduces your effectiveness as a leader, salesperson, teammate or buyer - but why this is so common in the workplace.

A powerful story turns you from a seller to a buyer. That’s because you have choice in who you work with - and being much clearer about your strengths means you win business as someone exchanging value, not selling a service.

A Russian doll tells you everything you need to know about how to achieve strategic clarity. I used it in a workshop with a global HR leadership team - and it changed the conversation completely. Here’s why.